Accessibility for a powerful
governance service.
Wivity approached Startup Artclub with a need for website and pitch materials, seeking to engage investors and partners within the Web3 space to establish governance standards for DAOs (decentralized autonomous organization).
While the existing brand elements, logo and color palette, remained unchanged, we evolved the brand and its dense informational white papers into a fully-articulated brand design system across web and pitch materials.
Founder-friendly brand expanison.
Our contribution included:
Brand Guidelines: usable for lean startup teams across web and presentation materials.
Pitch Support: founder guidance for investor materials including messaging, narrative structure, and graphics for a compelling pitch.
Presentation Materials: bespoke templatized materials for founding team to be used within Figma and Google slides.
Website Design & Implementation: website redesign including a blog and CMS, implemented on Wordpress.
Scalable and Durable Design
A comprehensive, approachable brand identity for Web3.
Decoding complexity.
From the very first conversation, it became clear that the most important issues to tackle for a brand refresh would be simplicity and approachability. With niche technical jargon to resolve, an academic and scholastic design that leveraged flat colors and building block inspired shapes would reduce eye strain and promote legible information hierarchy.
The building block shapes would serve as flexible framing devices that can be used for reinforcing the most important information on a page and promote an open and friendly design in a space that is otherwise saturated with neon colored gradients and dark mode imagery. Not only would Wivity now stand out, but it would become approachable.